My Main Street is Back! Apply Now!

Up to $20,000 in Non-Repayable Funding Available

Applications are now open for My Main Street, a $15-million Government of Canada investment, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), to foster the stabilization and revitalization of main streets across southern Ontario. My Main Street is being delivered by the Canadian Urban Institute (CUI). 

The Business Sustainability program will support brick-and-mortar businesses located on main streets across southern Ontario with up to $20,000 in non-repayable funding to enhance productivity. The program will provide advanced market research to businesses to address localized needs and opportunities. 

Funding will be made available to businesses that employ between 1 and 50 staff, have demonstrated revenue growth, and provide a business case on how the funding will strengthen their existing capacity and support their growth.

Eligible expenses include:

  • Equipment
  • Leasehold Improvements
  • External Facade Renovations
  • Inventory
  • Technology 
  • Marketing Campaigns
  • Lease (for businesses at their main street location for under 1 year)

Determine your business eligibility using the My Main Street mapping tool. To learn more and apply, visit

The Business Sustainability stream is open for applications between February 22 and March 31, 2024.

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